sermons by ian banks

Moses and the Goldfish

I am going to start my stopwatch…

I read an article recently that said in the year 2000, TV adverts had to grab a persons’ attention within 12 seconds or they weren’t effective.

By 2013 that had dropped to 8 seconds. The attention span of a goldfish is said to be 9 seconds. So, longer than humans now…

Stop the clock – 8.75 seconds. The goldfish are still with me but I’ve lost the rest of you!