“Good morning, ladies and gentlemen. My name is JC Jacobsen, and I have been dead for 130 years.”
As openers go, it was a pretty good one. Jacobsen was the founder of Carlsberg. You can see his name on some of the cans and bottles. He appeared as a hologram in Copenhagen in August last year, to give a posthumous presentation about the value of uncertainty—in business and in life.
The talk was entitled “Why You Should Answer Every Question with Probably,” and fits in with Carlsberg’s long-time slogan, “Probably the best beer in the world.”