Tag: Golden Calf

In the year 2000, adverts had to grab a persons’ attention within 12 seconds. By 2013 that had dropped to 8 seconds. The attention span of a goldfish is said to be 9 seconds. So, longer than humans now. And if you’re Gen Z, then your attention needs grabbing in 1.3 seconds.

I read an article recently that said in the year 2000, TV adverts had to grab a persons’ attention within 12 seconds or they weren’t effective. By 2013 that had dropped to 8 seconds. The attention span of a goldfish is said to be 9 seconds. So, longer than humans now…